top of page
010_orientacao_ao_publico.jpg

Instructions to the audience - croqui, 2018, ink on paper, 21 x 29,7 cm., private collection

Instructions to the audience

Vigilant to the visitors, the security guards will question anyone who apparently overlooks one of the works on display, warning them that the forgotten work is a continuation of the one they observed earlier.

Within the apparent logic of institutional spaces, the role of the instructions to the audience is to provide informational messages about access to services and schedule for visitors. For example: location of toilets and drinking fountains; location of entrances and exits; information about current and future exhibitions; calendars of courses, meetings, lectures and other activities at the institution; policies and access arrangements for people with disabilities; among other information.

Amador e Jr. Segurança Patrimonial Ltda. proposes the service Instructions to the audience to think about this task. Security guards will be during the exhibition space opening hours, informing the audience of the order in which the works are to be visited, in case anyone forgets to see one. The goal here is to highlight an informational orientation that at first seems obvious: the observation of the works that have been selected and displayed within an exhibition.

This intentional gesture brings into conflict two movements present in contemporary thinking: the institution's curatorial choices on a given subject and its way of reading it; and the target's choices as a creator of new paths on a given subject, disputing places of creation, reading and freedom along the exhibition.

Logotipo da Amador e Jr. Segurança Patrimonial Ltda.

This project was supported by Funarte Retomada 2023 - Artes Visuais

Régua de patrocinadores do site da Amador e Jr. Segurança Patrimonial Ltda. Da esquerda para a direita, os logotipos das seguintes instituições: Fundação Nacional de Artes (FUNARTE), Ministério da Cultura, Governo Federal - Brasil - União e Reconstrução

© 2025 Amador e Jr. Segurança Patrimonial Ltda.

by Antonio Gonzaga Amador e Jandir Jr.

Website development: Jonas Esteves

Translation: Natália Lucas

bottom of page